![]() LinkedIn Matched Audiences requires that no personally identifiable information (PII) is sent in clear. To learn how to edit your LinkedIn Campaign Manager user permissions, see Add, Edit, and Remove User Permissions on Advertising Accounts in the LinkedIn documentation. Read more about streaming destinations.īefore you can use the LinkedIn Matched Audience destination, make sure your LinkedIn Campaign Manager account has the Creative Manager permission level or higher. As soon as a profile is updated in Experience Platform based on audience evaluation, the connector sends the update downstream to the destination platform. Streaming destinations are “always on” API-based connections. You are exporting all members of an audience with the identifiers (name, phone number, and others) used in the LinkedIn Matched Audiences destination. Refer to the table below for information about the destination export type and frequency. Audience originĪudiences generated through the Experience Platform Segmentation Service.Īudiences imported into Experience Platform from CSV files. ![]() This section describes which types of audiences you can export to this destination. When your source field contains unhashed attributes, check the Apply transformation option, to have Platform automatically hash the data on activation. Follow the instructions in the ID matching requirements section and use the appropriate namespaces for plain text and hashed emails, respectively. Select this target identity when your source identity is an IDFA namespace.Įmail addresses hashed with the SHA256 algorithmīoth plain text and SHA256 hashed email addresses are supported by Adobe Experience Platform. Select this target identity when your source identity is a GAID namespace. LinkedIn Matched Audiences supports the activation of identities described in the table below. Then, they can build audiences from their own offline data, and send these audiences to the LinkedIn social platform, optimizing their advertising spending. The company can ingest email addresses or mobile device IDs from their own CRM into Adobe Experience Platform. To help you better understand how and when to use the LinkedIn Matched Audiences destination, here is a use case that Adobe Experience Platform customers can solve by using this feature.Ī software company organizes a conference and wants to keep in touch with participants, and show them personalized offers based on their conference attendance status. Activate profiles for your LinkedIn campaigns for audience targeting, personalization, and suppression, based on hashed emails and mobile IDs.
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